Netflix hires Bozoma Saint John as Chief Marketing Officer

Netflix hires Bozoma Saint John as Chief Marketing Officer

Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer.

Saint John, who has developed a sterling reputation in the marketing world for her marketing work in media, entertainment and tech spaces, will start full-time at Netflix in August.

She’ll succeed Jackie Lee-Joe, Netflix’s current chief marketing officer, who only joined the streaming service from BBC Studios a year ago.

“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said in a statement. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”

Lee-Joe is leaving the company for personal reasons, a company spokesperson said.

In a statement, Netflix chief content officer Ted Sarandos said “everyone at Netflix is grateful for Jackie Lee-Joe’s contributions and we wish her all the best.”

“I’m so proud to have led this team and all that we have achieved together during such an extraordinary time, fostering conversations about our films and shows that  brought people together all around the world,” Lee-Joe said in a statement. “I wish everyone at Netflix all the very best.”

Saint John brings with her nearly 20 years of experience in marketing in industries ranging from digital music and entertainment to automotive and tech.

Her most recent post was as CMO of at Endeavor, where she oversaw all of the holding company’s marketing efforts and worked alongside the company’s global marketing business that serves as an agency for a number of high-profile brands.

She’s also served as chief brand officer at Uber, head of consumer marketing for Apple Music and iTunes and head of music and entertainment marketing group at Pepsi-Cola North America, to name only a few high-ranking positions.

Her arrival at Netflix comes at a crucial business moment for the streaming service, which is facing increased competition from deep-pocketed streaming competitors like HBO Max and Peacock as consumers in the U.S. face economic pressures that may apply some pressure on subscription home entertainment.

And even without those concerns, Netflix’s ever-growing library of original and library programming must all be marketed in a way that drives new subscriptions and keeps subscribers hooked on the service, a task that few streaming executives have said is easy.


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